Intense daily work and the challenges of Community manager
The Community Manager is an important figure in the digital strategy of a brand. It is a digital actor starring role, running the communication strategy of brands in social media and ensures the proper performance of social communities.
In this context, many daily tasks hits a Community Manager. If the group together, we could list them in these 4 major areas:
- Creates, manages and program content.
- Manages the interaction of social communities of the brand, while performing Social CRM.
- Cure contents, which are more attractive verifying his followers and fans.
- Monitors and analyzes the behavior of their communities and the implementation of the communication strategy in social media.
It is certainly a lot of work, which sometimes can result tiring. The CM’s have to deal daily with the lack of time, however, as Seneca relates in his book From the brevity of life: is not that we have little time, but we lose a lot. If we see the usual tasks of the CM, grouped by areas, we can refer to a number of tools that streamline the daily management of social media.
First, the content creation is the task of all entails longer. It is essential to identify reliable and quality for the compilation of updated content and audience interest sources. Apps like Flipboard allow the CM design your own digital magazine with relevant sources of information. On the other hand, speed reading techniques and use mind mapping for the development of ideas and content, offer the CM an important timesaver.
Programming content in different social profiles is another task that takes time for the CM. By centralizing management using cross – platform tools allows considerable time savings that can be devoted to other tasks. HootSuite, HubSpot and Buffer are some of the efficient alternative multi-management.
The interaction and customer service through social networks are two vital elements of sound management, which not only increases the levels of engagement of the brand with his followers, but also prevents or neutralizes the occurrence of crises in social profiles. There are many applications that allow configuration of alerts, Topsy and Google Alerts are some of the most known and used for its effectiveness.
The content curation is an important part of managing the CM, which allows you to analyze and identify which content is relevant to your community, it may be assisted by tools like Ready4Social and PostPlanner, which offer modules designed for these purposes.
Finally, the tasks of monitoring and analysis of management allows the CM evaluate the performance of their communities, review that has been well and did not, and make adjustments. Monitoring and analysis is more precise when properly define the variables to be measured and when not expected until the end of the month to release the results of some actions.
With the rise of digital media it has also come the rise of design tools that seek more efficient the work of the CM, however, tools without a working methodology are useless.
The adoption of a methodology combat the great enemies of CM: distraction and procrastination. With so many reasons to be distracted in the digital environment, take a daily work methodology could be salvation. Our recommendation is a combination of methodology and technique. Now, based on the methodology of the Project Management Institute visualize social media management as a project goes through 4 stages: Start, Planning, Execution and Closure, this will be followed up to each of these phases.
To make more efficient the work of the day, a very effective technique is to divide the work in blocks of time, as suggested by The Pomodoro Technique, although the time of each block of work can be adjusted according to the specific needs of each CM and not necessarily the 25 minutes presented by this technique.
It is imperative to understand that productivity does not refer to complete a list of tasks implies the achievement of specific objectives, which is why the CM touches measure the importance of its work and adopt a productive attitude, fighting frontally procrastination and using tools suited to its working methods.
Social Media is not a random event requires strategic thinking, planning and attitude CM not only run a communication strategy but an active part of it.