Today there are hundreds of millions of websites so designing a site is more important than ever if you want to stand out in a competitive world. Web design is the process of designing and creating sites and can be the most crucial aspect of whether online visitors leave or stay.

Website design plans the layout, colour scheme and overall look of a website. Importantly, it is not just about looking great but also about how easy the site is to use, where it ranks in a search engine and where to place adverts effectively. While a creative flair will be necessary, a solid knowledge of computers and programming will also be essential. Attention to detail, problem-solving skills and a logical approach to website design are all key requirements for anyone thinking of getting involved in this area. To find a Kent web designer, visit

A Modern Art

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It has been called a form of art and before the internet took off in the 1990’s, graphic design was a similar discipline. The layout is the way in which graphics and text are placed. This information needs to found at a glance and consistent. Colour choices will depend on who you are wanting to attract to your site. The colour scheme will present the personality of a person or brand and so makes quite an impact on the overall design.

Graphics can include anything from photos, logos or icons and are used to enhance the site. They should be cleverly placed so as not to interfere with the speed or presentation of the site. They should also be relevant to the theme and content.

Text should always be useful and used to enhance any visual graphics. The way in which the site is structured should think about the user and have straight forward navigation and menus. Interactive elements to engage the visitor are also a good tool, such as comments boxes or opinion polls.

Art is defined as ‘the process or product of deliberately and creatively arranging elements in a way that appeals to the senses or emotions’. This is what we want to achieve with website design, but this kind of design goes further than art in the sense that it also provides a clear function as a product with which to conduct business.

With constant advances in technology, there is no doubt that websites can be beautiful and contain many elements of artwork. After all, art is a very personal thing and they do say that beauty is in the eye of the beholder so you may see some sites that look like a work of art to you.