There are many misconceptions and myths regarding big media and social networks, which have caused many companies unfamiliar reality, from being involved in a sea of doubt and uncertainty when it comes to social media.

First, how many times have we heard that “Social media is just a fad that sooner or later end up coming to an end”? The worst of this belief is that many companies come to believe that this could be really true. However, they are plenty of data that shows us the opposite, and demonstrate the great potential of these means.5 Misconceptions and great myths of Social Media

  • One of every nine people on Earth is on Facebook.
  • People spend over 700 billion minutes on Facebook.
  • Each Facebook user spends an average of 15 hours and 33 minutes a month on the site.
  • Over 250 million people access Facebook through mobile devices.
  • More than 2.5 million websites have integrated with Facebook.
  • 30 billion pieces of content are shared on the network.
  • 300,000 Facebook users helped with translation into more than 70 languages.
  • People Facebook install 20 million applications per day.
  • YouTube has 490 million unique users who visit him every month.
  • YouTube generates 92 billion page views per month.
  • Its users spend a total of 2.9 billion hours a month (326,294 years).
  • Wikipedia holds 17 million items.
  • Wikipedia collaborate in more than 91,000 people.
  • People climb 3,000 images to Flickr every minute.
  • Flickr hosts more than 5 billion images.
  • They produced on average 190 million tweets a day.
  • Twitter receives 1600 million queries a day.
  • About 500,000 users per day are permanently on Twitter.
  • Google+ has over 70 million users.
  • Google+ was the first to have reached 10 million users in 16 days, while
  • It took Twitter 780 days and Facebook 852.

Another major myths and misconceptions is that “social media cannot generate a return on investment (ROI) for businesses.” Traders are so used to the numbers, which must also understand that the ROI can also be quantified as return of the influence. An increasingly important for companies active.

“People follow us on social networks because they like what we share on these sites”. This, to a certain extent and with some brands may be true, but in most cases is not exactly, because the great many consumers are not looking for content, but resources through which benefit, be the first to get exclusive offers, play games, participate in contests and discover new promotions. In other words, they want to be rewarded for their loyalty and brand loyalty.

“Social media take too long.” Another false or fairly widespread belief ‘misunderstood,’ and that can generate a misperception about how to deal with the management of these means or how long to dedicate depending on each target. Importantly , to achieve culminate the objectives, we must participate and interact actively to see the fruits of our work, but start a social adventure to ensure our presence in the media and social networks, should not that require a lot of effort nor consume much of our time. However, time can a critical mass of followers and loyal to our brand, more incapable customers for providing personalized service, managing complaints, comments or suggestions may require not only an increase in the time required to manage it , but have the work of a professional or disciplinary team trained for these tasks.

“Social media do not help generate sales, are a complete waste of time”. It is an important aspect that companies should certainly understand. The aim of brands and companies in the media and social networks should not focus solely on the challenge of generating sales. Companies must take another approach and understand the true potential of these media and their ability to generate better relationships and new links with consumers, create greater brand awareness, new experiences and above all establishing new channels of communication that can help improve our customer or consumers, listening to their opinions, criticism, comments and really knowing what their real needs and in consequence of this, we can improve our business, products and services. Something that certainly indirectly help our sales can be driven.

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