Social networks are consolidated as a natural ecosystem for advertisers and small businesses
Social networks are the new mass media, the source of information that are fed daily by millions of users. These channels have a great advantage over traditional media: competing allow both large and small businesses on an equal footing.
Far from millionaires budgets imposed on television or print media, social networks have tariffs within the reach of all budgets. A fact that, from the beginning, has allowed democratize Internet advertising.
This has caused 72% of small and medium businesses turn to social channels to promote your business, as collected in late November BIA / Kelsey. Thus the Small Business B2B Content Marketing indicates that 83% of medium and small are in LinkedIn, while 81% have a Twitter account and 80% on Facebook. in total, these companies are on average in five different platforms.
The high power of 2.0 channel segmentation allows us to offer a specific message to a particular audience. This, coupled with low investment costs the average online social networks makes it ideal for developing your marketing strategy support. The Financial Times article reflects that Facebook is a great opportunity for SMEs. In it also notes the 23% increase in use over the previous year.
Meanwhile, 4.5 million small businesses already use Twitter to reach their target audience through its microblogging platform, but does not specify how many of them actually hire advertising campaigns in this medium.
A strategy that is proving the most profitable. Based on the BIA / Kelsey data we learned that nearly half of small and medium enterprises as excellent or extraordinary ROI achieved as a result of your advertising on social networks.
Meanwhile, Financial Times also reported statements of Brian Wieser, analyst at Pivotal Research, who pointed out that advertising on Facebook by small businesses is growing at a good pace; the promise of being able to reach an audience of 1.150 million users is very tempting. The estimated figures indicate that remedy, a small advertiser could invest between 1,000 and 2,000 dollars a year; a figure that is far from the $ 10,000 are for Google, but is emerging as an option with a high growth potential.
Large social networks have turned their eyes to small advertisers. Its target audience includes the 20 million registered Fanpages brands. Therefore, they are investing in ad management platforms that allow them to design their own campaigns and manage their budgets as they wish. So, they have also increased the chances of promotion. Facebook recently expanded the possibilities of segmentation for small advertisers. Another of his innovations is to allow create the campaign based on an objective, also simplifying the process of buying ads, or help choose which type of ad is the one that works best.
On the other hand, Twitter has just opened the ban on advertising for other countries outside the United States, such as UK, Canada and Ireland.Pinterest also is making its way in this area, and in late September launched its sponsored pins. Just a week later, Instagram launched into the conquest of the brands through creative images with filters.
The possibilities are endless, social networks are within reach of all budgets and allow to reach the target audience in a personalized way. The key is to design non-intrusive actions and know when and how to act, in order not to interrupt the user experience, thereby generating rejection of the mark.