If you run a business, one of the main things that you need to do to help you to grow is to make sure that people know about you. Marketing can be done in many ways, but in this modern era, it is foolish to ignore online marketing. When so many people nowadays go online to find what they want, it is important as a business to embrace this and make sure that when people are looking, it is your business that they find.

One of the forms of marketing that can really help with this and boost your visibility online is SEO. This stands for search engine optimisation, and it is a process which helps your website to be found on a search engine when someone searches the relevant term.

SEO is not something that you should attempt to do yourself – get an SEO consultant like this https://www.rycomarketing.ie/seo-services/seo-consultant to help you to plan a strategy that works for you and your business. They will be able to advise you on the various ways of doing this.

Some of the changes that you will need to make as part of a good SEO campaign will be to your website itself. Doing things like updating it regularly, adding appropriate pages and ensuring that the H1 and H2 page tags are suitable are all things that can help.

You can also have external websites link to your site – for example, if there was a blog about the product or service that your business provides, they may link to you as an example.