You might be thinking about revamping your agency’s website. You might be starting from scratch. These tips can help you attract more clients and win their trust.

  1. Have a mobile-friendly website

By 2025, mobile devices will account for more than half of web traffic. This trend is too important for your estate agency to ignore. Your website’s visitors will go to your competitor’s website if your site is not mobile-responsive.

Mobile-friendly design includes –

– Text that is easy to read without having to zoom in.

– Clickable links and buttons sized to fit touchscreens.

– Images and videos that load quickly on mobile devices.

Google prioritizes mobile-friendly websites, so a responsive design not only improves the user experience but also increases your website’s ranking.

  1. Property listings of high quality

Your website’s heart is your property listings. Poor quality photos and vague descriptions will instantly turn away a potential client. It’s time to move beyond the basics and include engaging details.

Include –

-Professional photography of each room.

– Video tours can give the buyer a feel for the space.

– Interactive floor plans so that viewers can visualise layouts.

The description should be concise and clear. Include useful information such as nearby amenities, features of the property, and transportation links. Sort and filter listings so that users can find what they are looking for. For a Stroud Estate Agents, visit tgres.co.uk/stroud-estate-agents

  1. SEO-optimised content

SEO (search engine optimization) is a powerful tool for estate agents. SEO is a must in a highly competitive market. It ensures that your website will rank high on Google for buyers and sellers searching for terms such as “estate agents nearby” or “properties available for sale near [location]”.

To optimise your site –

Create blogs on local market trends, tips for moving, or real estate investment.

Optimise meta titles, descriptions and image tags for better visibility.

  1. Fast page loading speed

These days, patience has become a rare commodity. Visitors will leave your site if it takes longer than a couple of seconds to load. Slow-loading websites are not only bad for the user experience, but also hurt your search ranking.

  1. Search for properties using an integrated search

Estate agents must have a robust tool for searching properties. A search bar with filters for location, price and bedrooms is essential to help users find the right properties.

Offer –

– Saved searches for returning visitors.

– Alerts to new properties that meet a user’s search criteria.

– A simple, intuitive interface that anyone can use.

  1. Local Area Guides

Your website should establish you as a local expert in property. Your site can stand out by adding local guides that provide buyers and sellers with valuable information about the area you cover. These guides can also help improve your SEO, by targeting keywords that are specific to a particular location.