If you have a website, it is likely that you are spending money on web design, marketing and advertising. But how do you know if any of it is actually working?

The only way to know if your website is successful is to measure the success. This way you will know if your website is worth the time that you are putting into it, and you will be able to use the data to set future goals and targets for your website.

5 website metrics you must measure for success

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Make sure that you’re not wasting your time or money with these five website metrics that you can use to measure your success.

Number of website visits

Your website is the primary place that you want your potential customers to visit, so it is important to be aware of your monthly website visits. This will gives you insights into the success of your website, and you will be able to work out if your website is getting more or less popular with each passing month.

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Website bounce rate

According to Kissmetrics, the bounce rate is the percentage of visitors who come to your website and then immediately leave without looking at any more pages on your site. For instance, if your website has an average bounce rate of 50%, this means that half of the people who visit your website leave after looking at one page. If your bounce rate is very high, it probably means that you need to update or alter your website to make it more appealing to users.

5 website metrics you must measure for success2

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New users

You can use Google Analytics to look at the total number of new users each month, which will let you know if your website is good enough to garner new customers as well as current customers.

Total conversions

This metric measures the profitability of your marketing efforts, so it is a great way to know if your marketing strategy is working.

Channel specific metrics

This is another Google Analytics measure that you can use to segment your traffic to find out where the users came from, including direct traffic, organic traffic, referral traffic and social media traffic. This is ideal as it lets you know where most of your users come from.