People working in digital marketing have a variety of backgrounds and qualifications, since many jobs that now exist are crucial for clients to take advantage of new ways to engage and connect with customers.

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Digital marketing executive

Email, online adverts and landing page optimisation could all be in the domain of a digital marketing executive, who is now a key member of any digitally-savvy businesses marketing team. With the goal of maximising leads, converting sales and maintaining long-term relationships, a digital marketing executive could work across paid advertising, website user experience and email channels in collaboration with a lot of other people in jobs that didn’t exist ten years ago.

SEO analyst

Search engine optimisation (SEO) is an essential way to improve the visibility of your website in online searches. Today, SEO analysts have the responsibility of ensuring websites are technically structured and that digital content is produced in a way to make it easy for search engines to find a client’s site.

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This role is often outsourced, with a digital marketing agency Manchester based such as providing a broad range of SEO services, including link building, technical audits and content management.

Data scientist

All smart businesses have analysed the data they hold on customers; however, in the digital age, the role of a data scientist is now essential to help make use of the huge amount of data that is available via digital channels, bringing structure and usefulness to what could otherwise be an overwhelming volume. The Drum agrees that making use of data is essential, with data scientists required to update legacy systems and bring modern ways to working.

Social media manager

Now that more than 2.46 billion people worldwide use social media, roles managing a brand’s presence on social media have evolved and are highly in demand. A social media manager will set the strategy for, manage and analyse a company’s social networks.


Since YouTube was released in 2005, many people have taken video as a medium that can enable them to express their personalities and points of view. In the last few years, the impact of these vloggers has increased to a point where many millions of people follow a popular account, meaning that vloggers have been able to secure deals with brands and monetise the time they spend making videos.