In its heyday, Brighton was a popular week-long destination drawing in crowds from all over the South East. However, as with so many English seaside resorts, as the years passed fewer visitors came. Still, Brighton has fared better than most. Situated on the south coast, and within easy reach of London, it is still the day-tripper’s destination of choice from the capital.

Does Brightons Redevelopment Plan Need the i360 Tower

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What Is the i360 Tower?

It has come as a surprise to many that the council has given approval for the construction of the new i360 Tower. Although not yet completed, as the architectural visualisation shows, the landmark will be unlike any other building in the city. Located on the seafront, this four-metre wide but 162-metre tall viewing tower will be the tallest structure in Sussex.

Naturally, there are arguments for and against the structure. For many, one of the charms of Brighton is its slightly out-dated appearance. The Victorian arches along the seafront are still filled with penny arcades and fish and chip shops. Just back from the shore, The Lanes offers visitors a Dickensian trip back through time and the opportunity to peruse antiques and jewellery in the old-fashioned way.

Visualising Brighton

There is also the argument for the more practical redevelopment of the area. It is forecast that Brighton will need around 30,000 new homes in the years to come. It also needs to attract industries rather than relying on tourism, and this will mean new construction. With the i360 tower in place, this sets the scene for further development and, most importantly, outside investment.

But whether you’re for or against the new viewing tower, one thing is for certain: the imagery used to present the as-yet-incomplete tower is vital for communicating its future appearance. 3D architectural visualisation, such as the type found at, has been instrumental in gaining public interest. For the vast majority of the public, simply providing statistics and numbers is not enough to allow them to fully visualise a building or property.

The architects who have designed the new tower have further relied on rendering and architectural imagery to support their work. Part and parcel of the attraction of the i360 tower is its ability to attract more new buildings. And these buildings will need to be visualised too.