How Small Businesses Can Master Marketing
Many talented would-be entrepreneurs are held back by fears over how they will make a success of their small business. As with most fear, the solutions are simple and straightforward. Here’s some of our top tips to get you on track to business success.
How Will You Let People Know You are Here?
Without an online presence a new business is invisible to the steady stream of online traffic destined to be a loyal client base. There’s a gnawing fear of anything to do with the words “marketing” and “networking”.
Promoting your business – especially nowadays – is a much more authentic, connection driven experience that inspires everyday language and transparency in between the algorithms.
You need to develop and create a website that captures who you are and what you have to offer. Talking to local small businesses like yours who are experts in web design, such as Tunbridge Wells web designers, will give you the tools and professional finish to your new business’ main marketing platform.
What Sets You Apart?
Much of marketing is common sense and logic. You need to gather facts such as who your ideal client will be, the story of your business, who you are, what you have to offer and how you can help your clients get what they want. In stockpiling this valuable data you will unearth your company’s UVP: its unique value proposition. This is vital to focusing your business’ marketing strategy when you work with Tunbridge Wells web designers.
Get Involved in Social Media
Social media platforms are marketing foot soldiers, taking your business’ message to market many times over in a single day. With all the online forums and advice available, understanding what makes each platform tick is no longer the intimidating exercise it used to be. And with experts recommending social media as a marketing tool for small business (https://www.theguardian.com/small-business-network/2012/aug/14/small-business-benefit-social-media), it’s time to get involved and reap the benefits.
Share Your Knowledge
It is essential for small businesses to blog and share their expertise online, whether it be in the form of video tutorials posted to your business’ YouTube channel or an email newsletter. Consider your business’ ‘voice’ when exploring different communications channels. It’s important to have a consistent tone and message reinforcing who you are and what you have to offer.