Why You Need a Wishlist on Your Ecommerce Website
Ecommerce is not an easy industry to work in, because there are many different strategies you need to consider to encourage visitors to your site, gain their trust, and convert them into loyal customers.
As this Telegraph article details, increasing numbers of people are choosing to shop online because it’s convenient. We can now browse websites and complete purchases on our daily commutes, in our lunch breaks, or from the comfort of our own homes, knowing they will be delivered to our chosen address without having to set foot inside a physical shop.
Stand Out From the Crowd
With so many ecommerce websites out there, and with that number consistently increasing, your website needs to stand out for all the right reasons. There are a number of things you can do to achieve this, but high on your priority list should be wishlists.
Experienced agencies specialising in Reading web design, such as http://www.starwebinnovations.co.uk/, will understand how successful implementation of a wishlist feature can help to reduce abandoned carts and attract new customers.
Think of online wishlists as the digital equivalent of a child’s list to Father Christmas, only even better. Imagine your birthday is just a few weeks away and your friends and family start to ask if there’s anything you would particularly like to receive as a gift. If you have things in mind, what could be easier than adding them to a wishlist and then sharing the link? It makes the whole process much easier for the gift giver – they can feel confident that they will be getting you something you really want and they don’t have to go searching for it. Just a few clicks and the purchase is complete.
Your current, loyal customer base will share their wishlist links with their friends and family, many of whom may not have encountered your website before, and this is an ideal opportunity for you to increase your customer base. If visitors are not in a position to make a purchase straight away, if they can save an item to a wishlist to come back to later they are more likely to return and complete that transaction. This means that as well as helping your customers, wishlists will also help your business to grow and flourish.