To be defined as an Area of Natural Outstanding Beauty the qualifying land must have been designated for conservation because of its landscape value. The Cotswolds, which borders the Spa Town of Cheltenham is one of forty such designated areas in England and Wales.

With many quintessential English villages, containing thatched cottages, Cotswold stone houses, and bridges with turquoise blue rivers running through, the Cotswolds is indeed a much-loved area of Natural Outstanding beauty. Cheltenham is very lucky to have such stunning countryside on its doorstep.  The patchwork quilt of fields, criss-crosses the beautiful landscape in a variety of colours, only separated by traditional stone walls or more modern wooden fencing Cheltenham provided and erected by companies such as Greenfields.

The Spa Town of Cheltenham itself, is a beautiful place to visit and tourists flock from all over the World to stay there. The mixture of old, traditional buildings alongside much more modern constructions draws people to visit and often to stay there. The range of shops and restaurants alongside their Brewery Quarter tantalises the tourists and makes them keep coming back, time and time again. Some of the cute, Cotswold villages reasonably close to Cheltenham Town are; Chipping Campden, Burford, Winchcombe, Cirencester, and Witney.   The selection of traditional Inns and smaller bed and breakfasts operating alongside the bigger hotels makes The Cotswolds and Cheltenham Town very desirable places to visit.