One of the ways that marketing has transformed itself away from standard print media and mainstream television and radio is through the use of search engine optimisation marketing.  You will have no doubt heard how beneficial it can be to a business selling a product or service and some of the best people to help you with it are the SEO Consultant Dublin based rycomarketing.ie/seo-services/seo-consultant.

SEO is a strategy that increases your website’s visibility on search engines results.  It is a known fact that when a customer Google’s,  or uses Bing or Yahoo to search for something it is unlikely that they will go any further than the first page or the second and even rarer the third. Marketers soon realised this fact from the 1990s onwards.  At first the techniques for SEO were simple and blunt.  Links to keywords were stuffed into articles and websites but this did not always produce the results that they wanted.

It was the beginnings of Google that first allowed SEO to be born.  Google uses a system of searching for backlinks from websites and the quality of those links produce the best results for the person using the search engine.

When this system was brought into play it allowed for more sophisticated SEO techniques to be implemented and brought much better results.  It was found that keyword optimisation and metatags were the best way to gain traction with getting a website up the rankings.