How to use colour effectively in digital marketing
Colour doesn't just look pretty but can also convey certain messages and even invoke emotion. Clever marketers use colour in a myriad of ways to create additional meaning in their…
The History of SEO marketing
One of the ways that marketing has transformed itself away from standard print media and mainstream television and radio is through the use of search engine optimisation marketing. You will…
How Being Online Boosts your Business
Being online is now one of the most important things that any business can do. Even pre-pandemic, it was a real boost to business to get your business online. There…
Intense daily work and the challenges of Community manager
The Community Manager is an important figure in the digital strategy of a brand. It is a digital actor starring role, running the communication strategy of brands in social media and…
The magic words ‘Subject’ and its influence on the success of Email Marketing
Customization has become a key part of any marketing strategy. The public demand, since it provides too much data on itself marks for it to be otherwise. Email marketing occurs in more…
Farewell to content marketing… Hello to social marketing
The era of content marketing as we have known it is ending. The will replace a new era of what we might call social marketing - effectively - to encompass traditional…
Email Marketing and Content Marketing: Matter of timing
Simplicity is not something that reign in the world of business, it would not be in the world of marketing and what inbound least in the universe. We have figures, but…
The influence of analytical key to the 86% of companies
If there was a time when big business decisions were made by intuition, that is behind us. With an ever easier to a wider range of data sources access, few companies…
Three Reasons to Avoid Automated Page Generation
Marketing automation systems need to be used with care and responsibility, as conflicts can occur when dealing with high volumes of landing pages, emails and programmes. Most marketeers will need…
Design Is the Key to Making Your Website Stand Out
If you are in business, you need an online presence with outstanding web design to make your website stand out from the competition. People tend to trust you more if…