Social networks are consolidated as a natural ecosystem for advertisers and small businesses
Social networks are the new mass media, the source of information that are fed daily by millions of users. These channels have a great advantage over traditional media: competing allow both…
Farewell to content marketing… Hello to social marketing
The era of content marketing as we have known it is ending. The will replace a new era of what we might call social marketing - effectively - to encompass traditional…
Is dining out the new staying in?
what recession? For the past few years the UK, along with much of the western world, has been languishing in the financial doldrums, and we've all been tightening our belts…
Understanding the Psychology of Colour in Your Home
Colour has long been a very powerful medium, able to change our mood or feelings as if by magic. When it comes to our homes, we can be easily tempted…
Disney and its powerful marketing machinery
The Donald Duck, one of the most popular characters from the animation factory, just turned the fairly high figure of 80 years .The character was born in the 30s, as an addition to…
Measure Social Media ROI: Impossible or difficult task
Marketers are still struggling to measure the ROI of your marketing strategy. A challenge in which not only do not advance, but also gives the impression that they are losing power,…
How a cool office can help magnify the image of the brand itself
There is one thing that virtually everyone associated with Google, beyond the benefits of their products: Google is a great place to work. The statement is part of popular culture…
Does responsive web design trump mobile app development?
Modern businesses cannot afford to ignore the growing influence of smartphones and tablets on the way people access the internet. And yet many companies have yet to adopt either a…
Email Marketing and Content Marketing: Matter of timing
Simplicity is not something that reign in the world of business, it would not be in the world of marketing and what inbound least in the universe. We have figures, but…
The 4 essential pillars of marketing Mix on Twitter
Remember when we talked about the specific weight that Twitter is having on the construction of the new form of social television, that one of the strengths were in the penetration…